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Brickfish(TM) Sets the Stage for Politically-Charged Musical Performances: Online User Generated Content Campaign Seeks Original Songs to

SAN DIEGO (BusinessWire EON) August 6, 2007 -- "Songs from the Heart - War" is an inaugural campaign in the Brickfish Politics Category sponsored by an anonymous war veteran who wants the public to tune in to the topic of war. Songs must be submitted in either audio or video format and feature original music and lyrics in any genre. Three winners will be selected to win $500 each. Winners will include Brickfish Choice, highest vote-score, and most virally distributed song.

According to Brickfish CEO Shahi Ghanem, the Brickfish platform creates an ideal arena to increase awareness on political issues and for audience members to take a more vocal stance on important topics. Previously offered as a platform for brand marketing to consumers, the Company recently expanded its offering to the political landscape because its ability to propel messages virally across the Internet quickly and effectively translated perfectly to the grassroots efforts of candidates and advocates. Brickfish campaigns collect entries in the form of photos, audio, video and blogs, known as User Generated Content. The Brickfish platform then allows users to review and comment on entries and to share their favorites through email, Instant Messaging and hundreds of Internet sites.

"War is one of the hardest hitting political topics in the world today," said Ghanem. "'The Songs from the Heart - War' campaign is sure to bring about some intense performances laced with a bevy of different emotions. Enabling people to share their views and opinions directly - and then providing the ability to share this content across the Internet - creates a whole new venue for debate and dramatically increases awareness on this and other critical political issues."

The "Songs from the Heart - War" contest ends September 15. For more information about Brickfish, visit www.Brickfish.com.

About Brickfish

Brickfish is an online marketing company that has created a new platform for driving consumer interaction and response through User Generated Content (UGC). Companies use the Brickfish platform to launch advertising and marketing campaigns that spark the creation of brand-relevant UGC, such as blogs, images, video and audio. Campaign content is shared in a peer-to-peer fashion via email, IM and thousands of sites across the Web and campaign participants are rewarded for creating, voting, reviewing and sharing campaign content. Brickfish tracks consumer interactions with this content and then provides customers with comprehensive analytics on campaign reach and performance. This approach provides better value than traditional online marketing approaches such as display-based advertising and key word buys. Many features of the Brickfish platform and its underlying technologies are patent-pending. Brickfish is headquartered in San Diego, Calif. with personnel in New York, Chicago, and Los Angeles.

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