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CORRECTING and REPLACING Hitwise Launches Election 2008 Data Center To Provide Online Insights Into Its Candidates and Politics Category
NEW YORK (BusinessWire EON) August 7, 2007 -- The corrected release reads:
HITWISE LAUNCHES ELECTION 2008 DATA CENTER TO PROVIDE ONLINE INSIGHTS INTO ITS CANDIDATES AND POLITICS CATEGORY
Weekly Data Includes Top Candidate Websites, Top Political Search Terms and More
Hitwise, the leading online competitive intelligence service, today announced the launch of its new Election 2008 Data Center, providing online usage data surrounding the 2008 US presidential election. This new feature to the Hitwise Data Center highlights which candidates are the most visited online and which candidates generate the highest volume of searches. This sample of Hitwise data is publicly available to political enthusiasts, marketers, bloggers, academics, and the media.
"As the Internet continues to evolve as a major communications channel for candidates and a platform for the public to research issues, we are delighted to share insights on how American Internet users react to political campaigns and policies online as the election unfolds," said Tessa Court, chief marketing officer, Hitwise.
Hitwise Election 2008 data is based on the online usage and search behavior of how more than 10 million US Internet users interact with more than 1 million websites across more than 160 industry categories.
The Hitwise Election 2008 Data Center is located on the Hitwise website at: http://www.hitwise.com/political-data-center The data updates every Tuesday on the following topics:
-- Top Presidential Candidate 2008 Websites
-- Top Democratic Candidate 2008 Websites (see table below)
-- Top Republican Candidate 2008 Websites (see table below)
-- Top 10 Presidential Candidate 2008 Search Terms
-- Top 10 National Political Websites
-- Top 10 National Political Search Terms
-- Fast Moving National Political Websites
-- Candidate of the Month
-- Election 2008 Blog Articles
Custom Category of Republican Presidential Candidates - Weekly US
Market Share of Visits
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Weekly rankings for the week ending 08/04/2007
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Rank Candidate Domain Market Share %
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1 Ron Paul www.ronpaul2008.com 44.16%
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2 Mitt Romney www.mittromney.com 16.13%
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3 Rudy Giuliani www.joinrudy2008.com 11.78%
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4 John McCain www.johnmccain.com 9.74%
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5 Mike Huckabee www.mikehuckabee.com 9.20%
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6 Duncan Hunter www.gohunter08.com 3.79%
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7 Sam Brownback www.brownback.com 3.49%
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8 Tommy Thompson www.tommy2008.com 1.71%
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Note - the Hitwise data is based on a custom category of Republican
websites for only those presidential candidates that have officially
announced their candidacy ranked by US market share of visits, which
is the percentage of online traffic to the domain or category, from
the Hitwise sample of 10 million US Internet users. Hitwise ranks
more than 1 million unique websites on a daily basis, including sub-
domains of larger websites. Hitwise categorizes websites into
industries on the basis of subject matter and content, as well as
market orientation and competitive context.
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Source: Hitwise
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Custom Category of Democrat Presidential Candidates Weekly US Market
Share of Visits
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Weekly rankings for the week ending 08/04/2007
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Rank Candidate Domain Market Share %
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1 Barack Obama www.barackobama.com 40.64%
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2 Hillary Clinton www.hillaryclinton.com 24.20%
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3 John Edwards www.johnedwards.com 18.36%
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4 Joe Biden www.joebiden.com 4.49%
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5 Chris Dodd www.chrisdodd.com 4.11%
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6 Mike Gravel www.gravel2008.us 2.90%
----------------------------------------------------------------------
7 Bill Richardson www.richardsonforpresident.com 2.74%
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8 Dennis Kucinich www.dennis4president.com 2.56%
----------------------------------------------------------------------
Note - the Hitwise data is based on a custom category of Democratic
websites for only those presidential candidates that have officially
announced their candidacy ranked by US market share of visits, which
is the percentage of online traffic to the domain or category, from
the Hitwise sample of 10 million US Internet users. Hitwise ranks
more than 1 million unique websites on a daily basis, including sub-
domains of larger websites. Hitwise categorizes websites into
industries on the basis of subject matter and content, as well as
market orientation and competitive context.
----------------------------------------------------------------------
Source: Hitwise
----------------------------------------------------------------------
About Hitwise
Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 clients around the world with daily insights on how their customers interact with a broad range of competitive Web sites, and how their competitors use different tactics to attract online customers.
Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISP's around the world, Hitwise's patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.
Hitwise, a subsidiary of Experian (FTS: EXPN) www.experiangroup.com and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.
For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at www.weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.
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